Sue Ryder Concept

This is a concept piece to explain Sue Ryder’s new online platform to help people effected by terminal illness. We created a new style for this organisation, illustrating clearly the care they can offer and the support they give.

What was the problem?

Death is a sensitive issue and everyone has there own way of dealing with it. We chose to sensitively reach out to people and point them to the care and support website from Sue Ryder. The Website aims to help people through their difficult time, whether it is through engaging with others in similar situations or simply just for advice, the website cares for individual needs

And how did we solve it?

We created a sensitive animation that focuses on the complex emotions death can bring. We created a sympathetic tone throughout the video to make the viewer feel at ease and to help guide them towards the care and support website.