Step Forward - Animations - THE HOUSE LONDON

Step Forward – Animations

We have worked closely with the team at Step Forward and The Challenge to create two new animations to help them explain the great work they do in 90 seconds flat.

Step Forward find amazing apprentices to work in organisations that want to grow. They focus on London but are expanding year on year. We created an animation directed at Employers and another directed towards young people to help the team at Step Forward promote their service to a wider audience.

Find out more at https://www.stepforward.uk.com/

I've now watched the video you guys made for our account management team - again I am taken by the simplicity of communication you bring to something that is potentially so complex. It is a pleasure working with you guys.
Jon Yates, Strategy Director of The Challenge Networks

What was the problem?

Step Forward are growing quickly, helping more and more young people take the first step on the career ladder. As they grow the demand for amazing employers to take on these apprentices grows with it. The challenge was to create a way to attract, engage and onboard employers to take part.

And how did we solve it?

We agreed to create two animations; directed towards the young people who will become apprentices and employers who will take them on for 12 months. These 90 second animation communicate the key benefits of the apprentice scheme in a clear and engaging way, helping the audience make the decision to get involved.